NetSuite CRM

NetSuite Module
NetSuite CRM unifies sales, orders, and customer service in one platform with your ERP. Manage leads, opportunities, and quotes with complete visibility from pipeline through fulfillment. No more data silos between sales and operations.

What Is NetSuite CRM?

  • NetSuite CRM is a customer relationship management system natively integrated with NetSuite ERP that unifies sales force automation, marketing automation, customer service management, and partner relationship management with complete visibility into financials, orders, inventory, and fulfillment. 

    Because CRM and ERP share the same database, sales teams see real-time inventory availability and pricing, customer service accesses complete order history, and finance views pipeline and forecast data without data sync delays or integration failures.

NetSuite CRM Features

01
Sales force automation
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Manage opportunities, quotes, forecasts, and commissions in one system. Sales can see back-office data such as inventory, contracts, and fulfillment status without switching systems.

02
Marketing automation
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Execute multi-channel campaigns with lead scoring, nurturing workflows, and campaign ROI tracking. Pass qualified leads to sales when they meet predefined criteria.

03
Customer service management
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Automated case routing, knowledge base, and customer self-service portal. Support teams see complete customer history including orders, cases, and financials.

04
Partner relationship management
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Manage partner sales with lead distribution, joint campaigns, forecasting, and automated commission processing. Real-time information flow between you and partners.

05
Customer 360 view
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Unified dashboard shows sales performance, recent activity, customer lifetime value, profitability, open cases, and order history. Complete customer picture across all touchpoints.

06
Mobile CRM
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View and update customer data, log calls, create quotes, and submit expenses from mobile devices. Sales teams work from anywhere with real-time data.

07
Native ERP integration
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No middleware between CRM and ERP. Quotes convert to orders automatically, sales sees accurate inventory, and finance accesses pipeline data in real time.

08
Real-time reporting and analytics
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Role-based dashboards track quota attainment, pipeline by stage, case trends, campaign ROI, and customer satisfaction. Continuous performance monitoring.

How Much Does NetSuite CRM Cost?

  • NetSuite CRM is included with the NetSuite platform with additional licenses needed per user. 

    But the real cost isn't the licenses; it's the lost deals from inaccurate inventory data, the manual work reconciling Salesforce and NetSuite, and the revenue forecasts that are always wrong because CRM and finance live in separate systems.

Why Choose Stockton10?

Sales teams stop using it
Adoption was strong at launch. Six months later, half your team tracks deals in spreadsheets. Workflows don't match how they actually sell. We optimize CRM to match real sales processes.
Data quality degraded
Duplicate customer records. Incomplete opportunity data. Old contacts never cleaned. Nobody owns data hygiene. We enforce data quality standards.
Custom fields became junk drawers
You added 30 custom fields. Nobody uses most of them. Required fields frustrate users. We audit fields and remove unused ones.
Pipeline hygiene eroded
Opportunities sit in "Negotiation" for months. Stages don't reflect reality. Forecast accuracy is terrible. We implement pipeline discipline.
Reporting built once, never evolved
Dashboards were relevant at launch. Your business changed. Reports didn't. We evolve reporting as priorities shift.
Marketing integration breaks
You integrated Mailchimp or HubSpot. It worked. Then it stopped syncing and nobody noticed for weeks. We monitor third-party integrations.

Challenges NetSuite CRM Solves

The Problem
How NetSuite CRM fixes it
  • Disconnected CRM and ERP systems
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Salesforce and NetSuite require middleware creating sync delays and data conflicts. NetSuite CRM and ERP share the same database for real-time data.
  • Lack of visibility into sales pipeline
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Sales data lives in one system, finance in another. Leadership can't see accurate pipeline. NetSuite unifies sales and financial data.
  • Duplicate customer records
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Customer data exists in CRM, ERP, and service systems creating duplicates. NetSuite maintains one customer record across all systems.
  • Manual lead and opportunity tracking
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Tracking leads and opportunities in spreadsheets is slow and creates gaps. NetSuite CRM automates lead scoring, routing, and opportunity management.
  • Sales quotes don't match actual pricing
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CRM pricing is stale because it doesn't sync with ERP. NetSuite CRM uses real-time pricing and inventory from ERP.
  • Finance can't see pipeline accurately
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Sales pipeline in Salesforce doesn't match finance's view in ERP. NetSuite gives finance real-time pipeline visibility for accurate forecasting.

NetSuite CRM FAQs

What is NetSuite CRM?

NetSuite CRM is sales force automation, marketing automation, and customer service management natively integrated with NetSuite ERP. No middleware. CRM and ERP share the same database.

How to integrate NetSuite CRM with marketing tools?

NetSuite provides connectors for marketing platforms like Mailchimp, HubSpot, and Marketo. Marketing automation can also run natively in NetSuite CRM.

What's the difference between NetSuite CRM and Salesforce?

NetSuite CRM is native to NetSuite ERP with no middleware integration. Salesforce requires middleware to sync with back-office systems creating delays and conflicts.

Is NetSuite CRM good for B2B sales?

Yes. NetSuite CRM handles complex B2B sales with account hierarchies, multi-contact opportunities, quote management, contract renewals, and partner relationship management.

How to manage pipeline in NetSuite?

Sales teams track opportunities through customizable stages with probability weighting. Pipeline reports show forecast by stage, rep, and time period with real-time visibility.

Does Stockton10 support NetSuite CRM?

Yes. We optimize workflows for adoption, enforce data quality standards, implement pipeline discipline, evolve reporting as priorities change, and monitor third-party marketing integrations.

Are Your Sales Teams Actually Using CRM?

If reps track deals in spreadsheets, or if duplicate customer records multiply, or if forecast accuracy got worse after implementing CRM, adoption failed.